Короткий опис(реферат):
SWOT-analysis of the market entry of China showed that the key opportunities in entering the Chinese market is the capacity of this market and its dynamic growth and a key threat - cultural and mental differences. Sales of goods through marketplaces will partially neutralize the possible impact of threats related to the differences between Ukraine and China.
Суть розробки, основні результати:
Zatonatska, T. H. Cross-border cooperation of China and Ukraine in e-commerce: the status and development prospects / T. H. Zatonatska, O. S. Melnychuk // Науковий вісник Полісся. – 2017. – № 4 (12). Ч. 1. – С. 79-85.