Короткий опис(реферат):
In this thesis was analyzed innovation management in the enterprise as a whole and on the example of LLC "SILPO - FOOD" The first section explores the theoretical aspects of innovation of enterprises, defines the concept of innovation, which is important because the idea of their content determines the approach to evaluation, measurement and management.
Innovative activity of the enterprise is a complex process of creation, use and distribution of innovations for the purpose of reception of competitive advantages and increase of profitability of the manufacture. In the second section of the thesis was evaluated the organization of innovative activities of the organization LLC "SILPO - FOOD"
The most appropriate legal form of regulation of economic relations for the supply of products and goods is a supply contract.
In the implementation of the process of selling goods an important place is occupied by the analysis of the network of buyers. The experience of Silpo LLC in this field has shown that it is not enough to find a buyer, bring him the necessary information and expect him to take the initiative to cooperate.
The company's strengths are market experience, consumer confidence, a wide range of products and its competitiveness. After analyzing the indicators of innovation, we can conclude that the company is quite innovative. As a result of the analysis of innovation activity of LLC "SILPO - FOOD", the following organizational and economic measures were proposed and considered to intensify innovation activity: reorganization of organizational structure, staff training, development of a new product.
Суть розробки, основні результати:
Fediai, І. G. Innovation management in the enterprise=Управління інноваціями на підприємстві : дипломна робота : 073 Менеджмент / І. Г. Федяй ; керівник роботи Дука А. П. ; Національний університет «Чернігівська політехніка», кафедра публічного управління та менеджменту організацій. – Чернігів, 2020. – 76 с.