Короткий опис(реферат):
The conceptual bases of marketing strategy formation of IDPs’ social and economic integration and adaptation as well as organizational and economic mechanism of its realization have been offered in the article. Attention is paid to the practical aspects of communication between actors of the strategy.
Суть розробки, основні результати:
Balueva, О. V. The marketing strategy formation of social and economic integration and adaptation of internally displaced people / О. V. Balueva, V. I. Tokareva, O. О. Chuprina // Науковий вісник Полісся. – 2018. – № 2 (14). Ч. 2. – С. 205- 211.