Короткий опис(реферат):
This article proposes an author’s algorithm for developing a communication
strategy for B2C startups, including: communication audit
of B2C startup, setting goals and objectives of the communication
strategy (business goals, marketing goals, communication goals);
analysis of the business model of the startup (defining of the life cycle
of the startup); defining of the target audience; development of
communication messages for each segment in accordance with the
profile; definition of startup communication tools; definition of communication
channels of the startup; development of a communication
plan; media plan development; evaluation of the effectiveness of the
communication strategy. The proposed algorithm focuses on the indepth
analysis of the profile of the consumer’s personality, which allows
to predict behavioural responses in conditions of uncertainty and
create an effective communication strategy B2C startup.
Суть розробки, основні результати:
Verbytska, A. Communication strategy development algorithm for B2C startups / А. Verbytska, L. Babachenko // Приазовський економічний вісник. - 2021. - Вип. 5 (28). - С. 51-55.