Короткий опис(реферат):
Highly competitive environment of start-ups encourages the effective implementation of their marketing and business
goals. The key task in this context is lead generation, which supports a start-up’s key tasks, namely strengthening
market positions and increasing sales. The key channel of the lead generation is the social media, which is in the best
method of performing marketing and business tasks formed within the framework of lead generation. The aim of the
paper is to study the channel of social media as a tool of lead generation for start-ups. The paper considers the features
of start-up lead generation on the social media platform, and stages of lead generation for start-ups. The paper
offers a number of measures focused at enhancing start-up`s position in social media channel in the context of lead
generation. A special focus is dedicated to increasing the effectiveness of marketing investments under COVID-19
pandemic.
Суть розробки, основні результати:
Verbytska, A. Advantages of social media marketing as a lead generation channel for startups / А. Verbytska // Науковий погляд: економіка та управління. - 2022. - № 2 (78). - C. 72-78.
DOI: https://doi.org/10.32836/2521-666X/2022-78-11
http://www.scientificview.umsf.in.ua/archive/2022/2_78_2022/13.pdf